Brand Store

ABOUT True BLU™

AboutTrueBlue
JELD-WEN is proud to introduce True BLU™, our new comprehensive business development and marketing program designed to increase the success of JELD-WEN window and door dealers. The True BLU™ program provides a wide variety of extensive business and marketing tools designed to help dealers grow their business and make it easier to sell and service JELD-WEN products. This innovative program is another example of how JELD-WEN is committed to our loyal partners’ success and helping you let life in to your customers’ homes.
With our three-tier structure, the more JELD-WEN product you sell, the more incentives you receive. Each tier earns select benefits designed to help grow your business and reward you for your dedication to JELD-WEN.
Each tier – BLU™ Elite, BLU™ Premier and BLU™ Authorized – has its own unique set of benefits and requirements.
All tiers have access to our trusted True BLU™ advisors, who will help you use your True BLU™ benefits for business development. They are committed to working with you and your territory sales manager to ensure you’re getting the most value possible from the True BLU™ program. Another advantage for all tiers in the program is access to the JELD-WEN Brand Store. We offer a range of items, from marketing materials, brand imagery and marketing services, to building new websites and creating advertising campaigns.
Visit the Support page for further assistance.